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The new packaging system is focused on a branding approach that incorporates the company‘s value proposition of “At Your Side” by offering consumers a guiding system towards thethe right supplies.

We proposed a design system that embraces all kinds of supplies and product packaging, and is furthermore applicable to all different media, like catalogues, websits etc.
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Brother Visual Identity and Packaging System
 
client: Brother Industries, Ltd.
services: visual identity, packaging identity, guidelines
team: cm + 2 Brother Design Group
2001
3 solution
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