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<  4 | 11  >		Brother Visual Identity and Packaging System   client: Brother Industries, Ltd. services: visual identity, packaging identity, guidelines team: cm + 2 Brother Design Group 2001				Study – What is the dna of brother’s visual identity? How far is pure typography able to craeate a characteristic Brother appearance without use of any other design elements? Which is the typical color-impression of Brother Packages? How many percent of the surface have to be covered by the typical Brother Blue against a white background?
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