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The Leipzig Book Fair (Leipziger Buchmesse)
is the second largest book fair in Germany.

As the first large trade meeting of the year it
plays an important role in the market and is
often where new publications are first presented.

The Leipzig Book Fair aims to be for the public,
above all, and to emphasize the relationship
between between book lovers and sellers.

Since 1990s The Leipzig Book Fair has held
an annual competition inviting tree creative
agencies from Germany to develop the Key
Visual for the posters and a visual program.
So each year sees a new corporate design;
constant element remains the logomark.
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Leipzig Book Fair 1997 Visual Identity
client: Leipzig Trade Fair GmbH
services: art direction, design and
team: cm + 2 YpsArt, Communication & Design/Berlin Agency
1 overview
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