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		Brother holds “Green”, along with “Global”, “Group”, and “Growth” as fundamental keywords of their management strategy. To realize the environmental measure “Green”, Brother has been promoting the “5R (Refuse, Reform, Reuse, Reform and Recycle)”. “Reform”, which is unique to Brother, means that a new consciousness and idea can change the present form and create new values. “Reform" symbolizes the attitude of corresponding to the changes, changing ones consciousness, and taking actions based on the altered consciousness.
<  1 | 16  >		Brother Environmental Communication   client: Brother Industries, Ltd. services: visual identity, graphic design, booth design team: cm + 8 Brother 2001 – 2003				1 overview
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