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Brother holds “Green”, along with “Global”,
“Group”, and “Growth” as fundamental
keywords of their management strategy.

To realize the environmental measure
“Green”, Brother has been promoting the
“5R (Refuse, Reform, Reuse, Reform and

“Reform”, which is unique to Brother,
means that a new consciousness and idea
can change the present form and create
new values. “Reform" symbolizes the
attitude of corresponding to the changes,
changing ones consciousness, and taking
actions based on the altered consciousness.
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Brother Environmental Communication
client: Brother Industries, Ltd.
services: visual identity, graphic design,
booth design
team: cm + 8 Brother
2001 – 2003
1 overview
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