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Brother needed to globally unify their entire supply packaging, increasing their appeal with loyal users and new audiences alike while enhancing and maintaining brand consistency.

Furthermore a more clear distinction was necessary to be made between brother and competing brands.

The new packaging had to assist customers in finding the right products to fit their needs.
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Brother Visual Identity and Packaging System
 
client: Brother Industries, Ltd.
services: visual identity, packaging identity, guidelines
team: cm + 2 Brother Design Group
2001
2 challenge
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