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| Brother needed to globally unify their entire supply packaging, increasing their appeal with loyal users and new audiences alike while enhancing and maintaining brand consistency. Furthermore a more clear distinction was necessary to be made between brother and competing brands. The new packaging had to assist customers in finding the right products to fit their needs. |
| Brother Visual Identity and Packaging System |
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| client: | Brother Industries, Ltd. |
| services: | visual identity, packaging identity, guidelines |
| team: | cm + 2 Brother Design Group |
| 2001 | |
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