clemens metzler communication design
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Consumers currently feel a growing need
for information about topics like ecology
or sustainability. Brother on the other
side needed to explain it’s approach to
those environmental issus and wanted to
demonstrate it’s philosophy of new
consciousness (“Reform”).

The challenge was also to translate
something intangible, Brothers personality,
into something tangible, a new visual

A communication concept was necessary,
that could be rolled out across such
different media like print, web, animation
or booth.
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Brother Environmental Communication
client: Brother Industries, Ltd.
services: visual identity, graphic design,
booth design
team: cm + 8 Brother
2001 – 2003
2 challenge
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