projects research forum about loginprint identity packaging space interactive sonota
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| Brother needed to globally unify their entire supply packaging, increasing their appeal with loyal users and new audiences alike while enhancing and maintaining brand consistency. Furthermore a more clear distinction was necessary to be made between brother and competing brands. The new packaging had to assist customers in finding the right products to fit their needs. |
| ブラザー・ビジュアルアイデンティティー |
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| CL： | ブラザー工業（株） |
| 仕事内容： | ビジュアルアイデンティティー , パッケージのファミリー・アイデンティティー、 |
| チーム： | cm + 2ブラザー |
| 2001年 | |
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